NFL-themed talk show upgrades digital content and distribution with Grabyo
The Rich Eisen Show, starring NFL Network TV journalist Rich Eisen, has partnered with Grabyo to double-down on its digital video strategy and deliver live content to online audiences.
Using Grabyo’s cloud-native platform, The Rich Eisen Show will deliver live video broadcasts to YouTube and clip, edit and share video highlights to its other social channels. The show will also continue to broadcast live audio to its website, richeisenshow.com.
The daily talk show includes NFL discussion and debate between Rich Eisen, Mike De Tufo and Chris Brockman, including remote guest phone-ins from players, coaches and analysts to give their view.
The show’s remote production team will shift to distributing the show using Grabyo’s platform, which is entirely cloud-based and can be accessed through a web-browser from anywhere in the world. This enhanced flexibility enables The Rich Eisen Show’s team to work remotely from home and stay safe during the current COVID-19 pandemic.
Cloud-based production and delivery is becoming critical for publishers and content creators to maintain their output while under the health restrictions currently in place in the US. Using Grabyo, the Rich Eisen show can manage distribution entirely remotely without compromising on the show’s quality or reach.
Using Grabyo’s live clipping capabilities, the show is able to create more supplementary content outside of live broadcasts. Delivering highlight clips will enable the show to engage social audiences at a time that suits them and drive more viewers to future live broadcasts.
Mike Kelley, president of Americas at Grabyo, commented: “Now more than ever, sports fans are looking for new live content to watch every day to replace the void of live sport. The Rich Eisen Show is providing that to NFL fans across the US and globally. Giving fans the ability to tune in how they want, while providing clips to those who missed the show, is fantastic and we’re very proud to help them achieve this.”
Rich Eisen, presenter of The Rich Eisen Show, added: “In this increasingly multi-platform content-creating universe, I found that The Rich Eisen Show needed some extra firepower in helping immediately place our high-volume content in front of as many people as possible in the social and digital worlds. Grabyo is an amazingly powerful tool and simple to use, making it all the more crucial for us to bring as much quality content to fans on as many platforms as we can as soon as we feasibly can. Grabyo has been integral in making that all happen.”
The Rich Eisen Show will use Grabyo Studio to distribute its live broadcasts to its social media channels and website. It will also utilise Grabyo Studio to clip, edit and share real time videos and highlights to social media and its website.