Nikon investment in wrnch signals boost for MRMC in sports market
Nikon Corporation has invested USD $7.5 million in wrnch, a computer vision and deep learning startup. Established in 2014, wrnch uses deep learning to develop and provide tools and software development kits (SDKs) that enable computers to see and understand human movement and activity.
wrnch has also used its advanced work in pose estimation technologies to establish ties with major entertainment and communications companies. The company continues its operations in technical development, while raising funds continuously.
In accordance with its medium-term management plan, Nikon is striving to enhance its Imaging business not only in the BtoC, but also in the BtoB markets. By fusing Nikon’s optical technologies and the automatic tracking shooting technologies of Mark Roberts Motion Control, a subsidiary of Nikon, with wrnch’s pose estimation technologies, Nikon hopes to enhance its automatic shooting solutions, primarily for the sports market. Additionally, Nikon will endeavor to provide new imaging experiences with technologies such as AI.
This collaboration makes it possible for MRMC to significantly accelerate the integration and development of many new features, enabling the further advancement of the Polycam suite of broadcast solutions to improve output for customers.