Orad and KamaKama deliver on-demand from live sports

Orad and KamaKama have joined forces to provide sports content right holders and broadcasters a platform to deliver instant and personalised sports’ clips to their mobile viewers. With the new platform, sports fans will benefit from an on-the-go viewing experience: exclusive personalised video highlights from live sports events available for immediate viewing on smart mobile devices in realtime, based on users’ settings.

Viewers need only to select the live events they wish to follow and the plays they want to view (for example goals, touchdowns etc). During the game, notifications of the selected plays will appear on the user’s smart mobile device and the clips will be available for viewing in seconds from the moment they took place on the pitch.

The KamaKama platform receives feeds from live sports events all over the world, and based on Orad’s PlayMaker, it edits them into clips, tags each clip with its smart events tagging system and transcodes them. Then, the platform manages and distributes the clips on the CDN while automatically fitting them to the end user’s mobile and internet connection, all in just seconds.

“This new platform is a win-win solution for sport rights holders/broadcasters and sports fans,” said Oded Ariel-Zakai, CEO of KamaKama. “The fans get video highlights of their favorite sports games on-the-go, meeting their greatest need to not miss out on a play. Sport right holders and broadcasters enjoy a simple plug-and-play service, allowing real-time engagement with their most compelling live sports moments, as well as an opportunity to monetize their existing content by generating new revenues from in-app. Purchases and advertising.”