Orad makes After Effects part of 3D scenery

Orad will unveil at IBC 2014 its new 3Designer Adobe After Effects (AE) plugin. The 3Designer plugin lets graphics artists bring common AE design elements such as keyframed animations, textures and materials into the Orad 3Designer authoring software. The new integration also allows users to assign data exports from within AE, ensuring templates created in AE receive data updates while on-air with realtime data.

“Orad’s new integration elminates a critical gap in the graphics production workflow,” commented Avi Sharir, CEO and president, Orad. “Until now, After Effects designers would create motion graphics primarily for pre-visualisation and post production. For on-air broadcasts, these designs would have to be re-created in the authoring software. With the new 3Designer plugin, artists can export AE projects into 3Designer. There is no need to recreate elements, thus saving a tremendous amount of time.”

Thanks to the 3Designer plugin, Adobe After Effects scene elements can be opened directly inside Orad’s 3Designer authoring software where additional edits can be made and sent to air.