PERFORM integrates sports content across Google platforms

PERFORM has announced the development of branded YouTube channels for its LIVESPORT.tv and Goal.com brands, that it says will see thousands of hours of live, highlights and sports news video content made available globally. The company has also announced the launch of a range of Google Chrome applications for Goal.com and a number of football, tennis and sport clients.

The YouTube channels which include LIVESPORT.tv, PERFORM’s live sports streaming service and Goal.com, PERFORM’s football news service, will deliver video content from PERFORM’s leading portfolio of global digital sports rights to sports fans across the globe via multiple connected devices. Content will be ad-funded and some content events will be available in the US as a paid live stream.

To accompany the launch of the YouTube channels, PERFORM has also developed over 20 applications for the Chrome Web Store for clients including Chelsea, Newcastle, the WTA and TennisTV.

Simon Denyer, joint-CEO of PERFORM commented: “PERFORM is the leading provider of multi-platform sports content and we are delighted to extend the reach of our content across the YouTube and Google Chrome platforms. The LIVESPORT.tv and Goal.com channels will allow fans of all sports to watch what they want, when they want it. We are delighted to work with such an influential partner and look forward to working even more closely with Google and YouTube in the future.”