Peru Telefónica automates channel branding with ChyronHego Channel Box

Telefónica del Peru, the country’s largest provider of telecommunications and pay TV services, has chosen ChyronHego’s Channel Box Prime for the launch of an all-new promotional channel on its Movistar TV network. In the first deployment of Channel Box Prime, Movistar TV has replaced a formerly manual and time-intensive process with a completely automated channel that displays the current programming schedule for the entire Movistar TV service offering.

Working with Telefónica Media Networks and partner Zer Digital, ChyronHego developed a fully automated workflow built around Channel Box Prime that integrates with the network’s traffic and scheduling systems. As the playout engine for the new 24-hour promotional channel, the ChyronHego system uses the traffic and scheduling data to display up-to-the-second programming information for every broadcast channel in the Telefónica Media Networks TV service. With separate crawls for programmes currently airing and programmes scheduled for later in the day, the system also feeds a video window with specially produced content that highlights upcoming programmes, including on-air talent and promotional trailers.

“With ChyronHego’s new channel branding system, we have been able to completely streamline and automate a process that took many person-hours previously, and without any loss of quality – in fact the production value is better than ever,” said Hercilio Ravettino, operation manager, Telefónica Media Networks. “The ChyronHego team delivered a product that is not only highly informative but great-looking, and they did it in record time. We’re so pleased with the new channel that we’re looking at it as a model for deploying similar promo channels across our Latin American organisation and throughout the world.”

The new promotional channel, which went live to air on May 4, is available to all Movistar TV cable and satellite subscribers throughout Peru and will soon be extended to the network’s online streaming services and second-screen applications.