PFL MMA appoints Sean Loughlin as SVP global brand, digital & social

Sean Loughlin has joined The Professional Fighters League (PFL) as SVP global brand, digital & social. In this role, Loughlin will bring his expertise across brand development and content creation to drive growth across digital and social platforms to reach the more than 600 million MMA fans around the world.

Loughlin most recently served as vice president of production for Barstool Sports where he oversaw all original content production for over 60 brands, including 100 podcast and video franchises that generated over 1 billion monthly views, leading to over $100 million a year in revenue. He brings more than 20 years of experience working in professional sports, winning three National Emmy Awards during his time with MLB Network and has produced for the NFL Network, NHL Network and ESPN.

“One of the biggest keys to the Professional Fighters League’s success has been innovation,” said Loughlin. “Whether it is the format that allows the fighters to control their own destiny or the technology within the broadcasts, it is clear to me that the growth of the league has been because of their ability to be a disruptor. I’m excited to drive creative content and continued growth across digital and social media platforms as part of the PFL team.”

“We’re thrilled to welcome Sean Loughlin, a proven digital and sports content executive, to the PFL to spearhead global brand development, digital and social content creation and platform growth strategies,” said PFL CEO Peter Murray. “Sean’s experience working with some of the most influential media properties across sports and entertainment will strengthen the PFL’s digital, storytelling and fighter marketing capabilities.”

The 2022 PFL Season begins on 20 April on ESPN, ESPN Deportes and ESPN+ in primetime.