Piksel introduces hyper-personalization to TV market
Piksel announced the unveiling of Piksel Mosaic, a proof-of-concept application offering a seamlessly integrated content experience for the individual, which is time, location and device aware. Piksel will show Piksel Mosaic for the first time on its IBC 2014 stand (1.C30).
The rapid rise of connected devices on a global scale has created several challenges for consumers. Finding the right content at the right time, regardless of which device is being used, can be a complex and frustrating process. Piksel Mosaic has been designed to take the pain out of content discovery by offering a hyper-personalized service to the individual.
The app unites all forms of content in one simple browsing experience, using a tile-based interface which retains a consistent look-and-feel playing to the individual strengths of the device used – TV, smartphone, laptop, desktop or tablet. Piksel Mosaic is built on context-based recommendations, intuitively pushing content to the user based on an understanding of what the user likes to access, when, and on what device.
“Piksel has been at the forefront of designing ground-breaking user-centric content experiences for nearly 20 years and we believe that hyper-personalization is the next evolution for the industry,” said Ralf Tillman, Chief Strategy Officer, Piksel. “Context is now driving a user’s content choices and our customers must respond to this by offering services which are tailor-made for the individual. This insight lead us to develop the Piksel Mosaic concept, and we’re looking forward to showcasing this at IBC. It’s a revolutionary new way of providing consumers with the right content choices for them throughout the day, be it at home on the TV, on the way to work on a mobile, or at work on a desktop.”
Piksel Mosaic’s underlying infrastructure allows the app to evolve as the individual’s content preferences and habits change, monitoring and remembering every user action. In effect, the app creates an all-encompassing, integrated ecosystem which allows the user to access video content, email, social media and other personal information on all of their connected devices through a single access point. This holistic ecosystem means content owners, distributors, aggregators and brands can retain viewers for all of their content interactions throughout the day in one environment, driving deeper engagement and opening up a raft of targeted advertising possibilities.
Mark Christie, Chief Technology Officer, Piksel commented: “Piksel Mosaic presents a radical new opportunity for the TV and media industry. The level of flexibility that we have built into the technology means we can create a bespoke, micro-service for an individual in a way that hasn’t been seen before across all screens.”