Sergio Cardenas has joined Pixotope as regional sales manager in Southern Europe.
Cardenas’ passion for audiovisual systems, live and broadcast productions, and innovative technology have driven his high-end broadcasting career over the past 20 years. As a specialist in real-time graphics, virtual studios and virtual reality solutions, his previous experience includes roles at companies such as Orad Hi-Tech Systems and Avid Technology.
Cardenas commented: “Pixotope’s ground-breaking mixed reality and virtual production solutions are leading the market, and I’m really excited to help drive this moment of growth. I’ve been following their technology for a while now and look forward to being part of a team that is pioneering virtual production, providing broadcasters with the tools needed to deliver the most demanding live productions in the world.”