Pixotope Technologies has announced a significant expansion of its longstanding partnership with Post Logic through a comprehensive distribution agreement that establishes Post Logic as Pixotope Distribution Europe.
As part of this expanded partnership, Post Logic will offer the complete Pixotope ecosystem, including the joint broadcasting solution developed with Erizos. This combination integrates Erizos Studio and Erizos MediaHub with Pixotope’s virtual production platform to deliver a comprehensive graphics solution for broadcasters. While Pixotope provides the real-time virtual production foundation, Erizos Studio enables creators to build reusable templates with intuitive interfaces for producers and operators. This combined solution has already been successfully implemented by several European broadcasters through Post Logic’s expertise.
This strategic agreement builds upon a successful six-year partnership that has delivered transformative virtual production capabilities to major European broadcasters and media companies. Under the new arrangement, Post Logic will spearhead Pixotope’s distribution efforts across France, Benelux, Spain, Italy, Southern Europe, and the DACH region (Germany, Austria, Switzerland).
“Post Logic has been instrumental in bringing Pixotope’s virtual production solutions to the European broadcast market since our launch in 2018. Their deep understanding of both high-end 3D/VFX production workflows and broadcast product graphics requirements makes them the ideal partner to accelerate our growth across Europe. This agreement reflects our commitment to providing exceptional local support while maintaining the technological innovation that Pixotope is known for,” said Marcus B Brodersen, CEO of Pixotope Technologies.
The expanded partnership comes after numerous successful joint deployments including RTBF’s ambitious new installation combining XR, VS, AR, and CG capabilities; TF1’s recently launched XR studio; and FDJ’s multi-camera XR stage. The companies also collaborated on NBC Sports’ tracking solution for the Summer Olympics, delivering a fully operational system just four days after initial engagement.
“Our long-term collaboration with Pixotope has consistently proven that their technology delivers on its promise of making high-end virtual production and modern real time graphics accessible to broadcasters of all sizes.
“As Pixotope Distribution Europe, we’re uniquely positioned to combine our expertise in VFX, 3D production, and broadcast technology with Pixotope’s innovative platform to deliver complete solutions tailored to the specific needs of European media companies,” said Jean-Pierre Fournier, operations manager, Post Logic.
Post Logic brings a blend of expertise to the partnership, having extensive experience with both high-end creative tools such as Autodesk Maya and Flame, and broadcast-specific technologies as a Vizrt reseller. This combination perfectly complements Pixotope’s mission to democratise virtual production across the media landscape.
