PTO partners with Austria Triathlon Podersdorf and Sportradar LAOLA1 to deliver Collins Cup coverage in Austria
The Professional Triathletes Organisation (PTO) has agreed to establish a strategic partnership with Austria Triathlon Podersdorf and Sportradar LAOLA1, a leading sports platform in Austria, that will see The Collins Cup screened across its digital platform ‘Home of Triathlon’ in Austria.
The Collins Cup is the PTO’s inaugural flagship event taking place on 28 August in Šamorín, near Bratislava, Slovakia. A new race format, it is modelled after the Ryder Cup and will see teams of International, European and US athletes pitted against one another.
As part of the deal, The Collins Cup highlights programme, available from 30 August, both episodes of the Beyond Human documentary and full delayed coverage of the entire Collins Cup broadcast, will be aired on LAOLA1. This will be supported by year-round, always-on PTO and Collins Cup content across Austria Triathlon Podersdorf and LAOLA1’s digital platform.
Daniel Döller, head of Austria Triathlon Podersdorf, said: “We are delighted to come together with LAOLA1 as Home of Triathlon to deliver Collins Cup content across Austria. The PTO’s investment in such high production values is elevating the sport. Being a pioneer in triathlon ourselves, with 34 years of Austria Triathlon Podersdorf and the hunter’s race 2020, we are excited to help showcase this innovative first-of-its kind event to a committed triathlon audience in Austria.”
Tom Berger, head of LAOLA1, said: “We are elated by having The Collins Cup and Beyond Human documentaries showcased on LAOLA1. The focus on athlete storytelling that the Beyond Human documentaries deliver will have a huge appeal to our audience of triathlon fans. The Collins Cup will also be a must-watch event for the triathlon audience in Austria and we are delighted to be able to bring coverage of the highlights show to them via Home of Triathlon.”
Tim Godfrey, chief marketing officer at the PTO, said: “We are thrilled to partner with Austria Triathlon Podersdorf and Sportradar LAOLA1 to deliver The Collins Cup to Austrian fans. Austria Triathlon and LAOLA1 have shown a great level of commitment to broadcasting the highlights show on their Home of Triathlon platform, delayed live, and the groundbreaking Beyond Human documentary to their audience.”