Push launches Push Live Unlimited to empower creatives

British based live entertainment company, Push, has announced the launch of Push Live Unlimited, a new  technology aimed at empowering artists, rights holders and brands to simultaneously stream customised live content to an unlimited number of digital destinations.

The new technology gives live content creators and owners greater control of their content, optimising their audience, engagement and interactions, across most live streaming platforms including Facebook, YouTube, Twitch, TikTok and Twitter.

The ability to have an unlimited number of customised streams means content owners can reach their audience in a more personal and meaningful way by transforming a single live event into a personalised experience for each chosen channel, with bespoke content, languages, graphics and sponsorships, which can be intelligently targeted to specific audiences.

Phil Tucker, founder and chief innovation officer at Push, commented: “With the live entertainment industry losing vast revenues, paralysed by the uncertainty of how and when it will recover, we’ve created a solution that ensures the show will always go on. Our technology empowers a new world of co-hosted content, engaging audiences via the channels they know and trust, with streams that are customised to their taste, behaviour and demographic. This new approach is redefining the value of the live moment for the entertainment industry.”

Push Live Unlimited democratises the distribution of live entertainment, delivering unlimited co-hosted and simulcast streams, generating super-scaled live audiences and spawning new forms of digital live revenues.

Able to manage and distribute large and small scale events from a single laptop, Push Live Unlimited is available to every artist, rights holder, brand or sponsor looking for an innovative audience engagement solution.