QYOU set to launch daily esports TV & multiplatform series with Super Channel
YOU Media, the world’s leading curator of premium ‘best-of-the-web’ video for multiscreen distribution, has announced its upcoming launch of Heads Up Daily (HUD), a new daily show of curated esports content aimed at the rapidly-growing number of esports fans around the world. The first licensing partner for the series is Super Channel’s GINX Esports TV Canada, which became North America’s first 24-hour gaming channel in May this year.
The global esports audience is expected to reach 385 million this year, with 37% of global esports revenue coming from North America. Leveraging the popularity of the genre amongst millennial viewers, QYOU’s new daily show will be a destination for all things relating to esports and video game culture. Each episode of HUD will bring together QYOU’s engaging hosts and a changing lineup of guests — from esports professionals to game developers to popular streamers on YouTube and Twitch – for tournament recaps, esports top plays, hot topics in the world of gaming, and upcoming event previews.
“As the home of the best eSports entertainment in Canada, we are excited to be the first partner to carry QYOU’s Heads Up Daily format,” says Super Channel’s president and CEO, Don McDonald. “Esports has seen huge momentum in the last couple of years, now reaching mass audiences the world over, and Canada is a leading market for monetizing this new entertainment medium. We are always on the lookout for new types of esports content to keep our gamer audiences engaged, so it’s a natural fit to bring QYOU’s show to our programming line-up and to capitalize on QYOU’s expertise with digital-first content and millennial viewers.”
HUD will be produced in Canada in partnership with ECG Productions in Markham Ontario and built with plans to customize and localize the programming globally through QYOU’s rapidly expanding broadcast and mobile distribution partnerships. The new show is QYOU’s first original production to leverage Canadian production incentives.
Curt Marvis, QYOU’s CEO & co-founder, says: “This is our first step into the hottest area in sports and television today, which is generating huge levels of engagement from the millennial and Gen Z audience that we know best. We are very excited to partner with Super Channel and ECG Productions to launch this flagship esports format and plan to leverage our global distribution relationships to support the program sales and produce what we hope will become a global series for QYOU. We anticipate the positive impact on 2018 revenues from Head’s Up Daily global distribution to be substantial.”
The QYOU/Super Channel agreement was brought together by FanTrust Entertainment Strategies president and QYOU Media Inc. board member Catherine Warren.