Racecourse Media Group has extended its partnership with Sky Business, allowing the latter to continue to be the exclusive provider of Racing TV for the hospitality sector.
Racecourse Media Group is the parent company of Racing TV, which airs British and Irish racing, including 90% of all Grade / Group 1 (the highest class) races, run at the likes of Cheltenham, Aintree, Newmarket, Epsom, York, Goodwood, and Sandown in UK, plus Leopardstown, Curragh, Galway and Punchestown in Ireland, showing 8,000 live races per year.
Nick Mills, CEO at Racecourse Media Group said: “This renewal will take the partnership with Sky Commercial to 15 years by the end of 2028, which is testament to what a mutually beneficial relationship we enjoy.
“The day-in, day-out top-class content we provide, and the service Sky offer to their customers, means we are now serving more than 10,000 pubs and clubs. Hopefully, we can work together to grow the commercial subscriber base further and ensure an even wider reach for the sport.”
James Tweddle, director of hospitality at Sky Business, added: “We’re committed to providing our customers with content that helps them to bring more people through the door, who spend more and stay longer.
“Showing horseracing can be a great opportunity for pubs to boost footfall during quieter periods, and Racing TV is the home to some of the best horseracing content, year-round.”
