Riedel Communications is expanding its Managed Technology Division in the Americas with the appointment of Jan Schaffner as Vice President, Managed Technology Americas.
Riedel said the move formalises the company’s long-term market development strategy and reinforces its commitment to delivering purpose-built service solutions across sports and live production environments in the region.
“We are here to stay — and we are investing in people, infrastructure, and long-term relationships across the Americas,” said Lutz Rathmann, CEO Managed Technology at Riedel Communications (pictured above, right).
“With Jan leading our efforts in the Americas, we have someone who understands both worlds — our technology ecosystem and the realities of the U.S. market — and is well-positioned to bring them together. Having already helped establish our Managed Technology activities in the region, he is the right person to continue building the business locally together with our customers and partners.”
Over the past several years, Riedel’s Managed Technology Division has established a structured go-to-market approach in the Americas, closely aligned with the company’s Product Division, the company said.
As part of this strategy, Riedel has strengthened its local presence with dedicated personnel, project management, and infrastructure in North America, including an operational base in Los Angeles and an additional hub in Concord, N.C., supporting the company’s growing activities in sports, especially motorsports, as well as live events and beyond.
Collaboration with existing rental partners and system integrators remains a key element of Riedel’s regional strategy. Rather than competing with traditional rental providers, the Managed Technology Division focuses on highly specialized service solutions and complex workflows that extend beyond classic rental models.
By combining Riedel products with proprietary technology, operational expertise, and dedicated service teams, Riedel complements the capabilities of local partners, working alongside them to deliver large-scale, technically demanding productions.
Schaffner joined Riedel in 2018 and has played a key role in developing the company’s Managed Technology activities in the Americas.
Having most recently served as Program Manager responsible for the division’s regional expansion, he has contributed to multiple innovation initiatives across global sports leagues and live event environments. In his new role, Schaffner will lead the continued growth of the Managed Technology Division in the Americas, focusing on sustainable expansion, local market alignment, and operational excellence.
“We are building Managed Technology in the Americas in a way that reflects the realities of the market,” said Schaffner.
“Rather than copying models from other regions, we are working closely with customers and partners to develop solutions that match how the market operates and where it is heading.”
