Riedel makes changes as Australian growth continues

Riedel has announced key role shifts designed to enable the company’s Australian business to continue its rapid growth. The move builds on the opening of a new Riedel Australia office and warehouse, strategically located near other production rental companies and broadcast/OB facilities in Sydney, earlier this year.

Cameron O’Neill, a long-time solutions manager with Riedel Australia with key relationships in theaters, convention centres and broadcast centres, will take on the role of general manager. Peter Cochrane will take on the role of rental operations manager, where he will be primarily responsible for expanding the rental business in Australia that has experienced significant growth during his tenure as general manager. He will also assist other APAC offices in expanding and optimizing their rental operations.

“Being fuelled by the growth of the market and the success of our worldwide rental operations, both of these appointments will better enable Riedel Australia to capitalise on the strengths and experience of two valuable team members,” says Jens Miedek, director of international sales, Riedel Communications. “Australia is home to Riedel’s second-largest rental division, which has staged events all over Australia, New Zealand, India and the UAE, and Peter’s deep involvement in this business makes him a natural pick to lead this rapidly growing division of Riedel Australia. Cam has established great standing in this market and built strong relationships between Riedel and key media and entertainment companies in Australia, so he is very well-qualified to step into the general manager role.”