Ross Video and Roe Visual collaborate to bring XR solutions to sports broadcasts

Roe Visual and Ross Video are collaborating to bring high-end extended reality (XR) solutions to premium newsrooms, sports and election broadcasts, and corporate environments.

The collaboration integrates Roe Visual’s LED display technology, such as the Topaz and Ruby series, with Ross Video’s advanced live video production systems, offering an unparalleled experience for high-end broadcasting and corporate communication.

“XR is transforming the way broadcasters and corporate teams tell their stories, and this collaboration with Roe Visual ensures that customers have access to the best tools for high-quality virtual production,” said Boromy Ung, senior director of product management – graphics at Ross Video. “By integrating Ross Video’s real-time graphics and control solutions with Roe Visual’s high-performance LED displays, we’re delivering a turnkey XR solution that enhances creativity, efficiency and audience engagement.”

“With the increasing demand for immersive and dynamic storytelling in live broadcast environments, this partnership ensures that newsroom operators can seamlessly integrate XR into their workflows,” says Olaf Sperwer, head of business development virtual production at Roe Visual. “By combining our expertise – LED technology with outstanding on-camera performance – with the Ross Video media engine, we deliver a fully optimised, high-performance XR package for broadcasters and premium corporate clients.”