Ross Video sets benchmark for fan engagement and game day experience
By: Fergal Ringrose
Monday, December 11, 2017 - 5:02 pm

Ross Video helps power many of the major sports franchise facilities around the world, including 58% of NFL venues in the US, and 45% of combined US venues for MLB, NBA, NFL, NHL and MLS. Two recent projects that highlight Ross Video’s technical ability to delight fans include the ‘Halo Board’ display at Mercedes-Benz Stadium (MBS) – home of the the Atlanta Falcons and United FC – and the game-day graphics and ribbon boards used at the Adelaide Oval in Australia.

With a dedicated cross-functional sports venue team led by Kevin Cottam, Ross’ Global Director for Sports Venue Solutions, a broad product portfolio from venue control systems to social media management, and a strong client list, Ross has a proven track record to exceed the demands and innovation required for success in this market.

“It all comes down to fan engagement and the game day experience. Partnering with MBS and the Falcons production team to develop a control system capable of driving the innovative Halo Board, which measures 1,100’ wide by 58’ high, displaying stunning graphics with an astounding 21512 by 1152 pixel resolution, is a great example of our technical ability and dedication to this market”, stated Cottam. “Outside of North America, we’ve also partnered with Croke Park in Dublin, Ireland, the Adelaide Oval in Australia and several of the world’s leading soccer brands; we’re helping stadia, sports teams and rights holders across the globe to deliver the most compelling content for fans and supporters”.

David Ross, the company’s CEO, is similarly upbeat about the future of live sports venue production for Ross. “Sports continues to push the boundaries of live production and we are actively investing in this strategic market to grow and reinforce our global footprint. Ross is rapidly becoming the first choice for top professional and collegiate customers who are looking not just for technology solutions, but for training, programing and event support services too.

“We’re seeing international markets demanding much higher-end integrated systems and Ross is ideally placed to respond to these needs, helping customers increase fan engagement, beat their sponsorship targets and dramatically improve their bottom line.”