RR Media expands VOD platform population services

RR Media, a leading provider of global digital media services to the broadcast and media industries, has announced that it has ‘on-boarded’ an additional seven new VOD platforms capable of directly populating a wider range of VOD libraries. The new multi-country and multi-region VOD platforms are Google Play, BT Vision, TalkTalk’s blinkbox TV, Amazon Prime Video, British Airways’ on demand entertainment system, Curzon Home Cinema and Wuaki.tv.

RR Media’s VOD platform population services are handled from the company’s recently opened London facility, which serves a global customer base. These VOD platforms are in addition to the more than 100 VOD platforms on which RR Media is already populating content for its customers.

As the demand for VOD content grows, content owners are looking for further monetisation capabilities and solutions to seamlessly overcome the challenges posed in the fragmented world of VOD platform population where standardisation, formatting and devices differ. RR Media is handling a growing number of requests from content owners to address the increasing technical and operational complexities of VOD platform population.

Simon Kay, Managing Director, RR Media Europe, said: “In the evolving world of OTT, VOD and SVOD, RR Media continues to lead the way for platform population. RR Media manages the full content life cycle from capture to multiple standards to localisation and seamless delivery to each and every platform, both now and in the future.”

This service is part of RR Media’s implementation of the open service platform, solaRR.

Kay continued: “Our open service platform, solaRR, allows us to capture, enrich, version and deliver seamlessly around the globe. With growing challenges of standardisation, metadata management and user experience, our clients are increasingly benefiting from our automation processes for fast and accurate platform population.”

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