RT Software unveils latest Swift News release with HTML5 interface for Avid MediaCentral

RT Software has released the latest version of its newsroom graphics system, Swift News, now featuring a HTML5 interface for the Avid iNews client.

This update empowers journalists to create on-air text and images directly within the Avid MediaCentral | Newsroom Management environment through a user-friendly plug-in.

Swift News provides journalists with complete control over their content, while ensuring consistent on-air graphics that align with the station’s brand identity.

The newly introduced HTML5 plugin offers several key advantages. Journalists can now view full animations of their graphics directly within their desktop interface, enhancing the accuracy of the final broadcast. The interface maintains consistency with the Swift Live browser interface available for gallery graphics operators, ensuring an efficient production environment, and, built on a robust technological foundation, the new interface is designed to support future enhancements and innovations as they become needed.

Raymond Thompson, senior director partners and alliances at Avid, remarked: “The Swift News integration with MediaCentral | Newsroom Management is a great addition to the Avid newsroom solution. It highlights Avid’s MediaCentral l Cloud UX open-platform approach which results in flexibility and choice to broadcasters when designing graphic deployments that engage audiences. RT Software continues to impress with their innovative solutions.”

Mike Fredriksen, RT Software’s commercial director, commented, “We’re confident that MediaCentral | Newsroom Management customers will be excited to experience this latest development. Our goal is to make the process of getting graphics on air as simple and efficient as possible, and we believe we can bring significant value to newsroom operations.”