SAM and Boxer sign strategic partnership for UK

Snell Advanced Media (SAM) has appointed Boxer as a strategic partner in the UK for its range of live production, infrastructure, media management and workflow solutions. Boxer has been working for over 25 years in the broadcast and post production arena in a sales, support and service role to a range of clients including Arqiva, BBC, BSkyB, ThomsonReuters, Channel 4, Perform Group, ITV, ITN, The Mill, MPC, Technicolor, Travel Channel and Liverpool FCTV.

Jayson Chase, Commercial Director at Boxer commented, “Boxer is delighted to be working with SAM – one of the world’s leading broadcast technology manufacturers. SAM is at the forefront of the IP video revolution, seamlessly blending this new approach with their complete range of production, newsroom and playout products. We look forward to bringing new solutions to our customers with the SAM portfolio of products.”

Said Bacho, Chief Business Development and Marketing Officer at SAM, said, “We’re delighted to welcome Boxer to SAM’s strategic partner team. Boxer is a significant player in the UK market with extensive industry knowledge and experience. We look forward to working together to introduce SAM’s market-leading technology to Boxer’s extensive customer base.”