SAM builds in MAM with acquisition of Mantrics

SAM is acquiring Mantrics, an Italian workflow and asset management specialists. Mantrics is a privately-held joint venture, established in 2008 by Digital Video and Video Progetti. SAM has already developed a position in the MAM and workflow management arena with Momentum, launched in 2014. The core technology behind Momentum was originally developed by Mantrics. With the company purchase now agreed, the development team in Italy is working closely with the SAM team in the UK to push the ongoing expansion of Momentum and its toolset.

Neil Maycock, EVP of Marketing at SAM & MD of Mantrics, said, “When we were looking at entering this market sector several years ago, after considerable research we identified Mantrics’ technology as having the core capabilities that we were looking for. It allowed us to enter the marketplace in 2014 far more rapidly than if we were developing from the ground up. We have taken this integration a considerable step further with this acquisition, allowing Momentum developers to really push further forwards in what is an evolving landscape.”

When SAM – Snell at that point — looked at existing providers as part of its research, they appeared to fall into two camps. The first comprises systems that handle complex workflows that meet the requirements of major customers. This often means a lot of bespoke work and coding/scripting. At the other end, there were – and still are – products with simple drag-and-drop UIs but they tend to be focused on specific applications – like file delivery – and can be constrained in what they can accomplish.

Maycock said, “With Momentum you have the best of both worlds with users able to define and manage their own workflows via an intuitive user interface while also being able to scale to handle complex real-world scenarios. Modern businesses aren’t static: they are evolving rapidly and are very dynamic. The ability for customers to be able to grow to support different platforms/formats and to scale Momentum accordingly, without having to come back to us every time something changes, is very important.”

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