São Paulo’s TV Cultura adds Grass Valley LDX cameras

São Paulo-based TV Cultura has been relying on solutions from Grass Valley to provide overall operational excellence in its studios for almost a decade, so when the time came to upgrade its cameras the choice was a straightforward one. Six new LDX Flex cameras with XCU base stations are coming online to provide improved image quality and flexibility for the future.

“These new cameras will fit in perfectly with our existing GV STRATUS system to provide a robust news studio solution that takes our production quality and efficiency to the next level,” noted Gilvani Molleta, director of engineering and technology for TV Cultura. “Knowing that we can upgrade the cameras with a simple software license brings us peace of mind. We’ll be ready for whatever opportunities arise in the future, and we know that this is an investment that is secure for the long run.”

The LDX Flex camera, for single-format 1080i or 720p acquisition, offers a feature set optimised for many studio-type applications and is easily upgradeable as customer needs change. The LDX Series of cameras ensures that customers are always Future-Ready by making it easy to upgrade from model to model, all the way to the most advanced camera available.

The XCU (eXchangeable Control Unit) base stations can be premounted and prewired in the rack, making a secure mechanical and electrical connection that enables users to easily slide them in and out whenever needed. Each XCU comes with one cradle, though additional cradles may be used to extend usability across different locations, such as OB vans, studios or any other site.

“TV Cultura is a loyal customer that has deep experience with our technology, and we understand their business and their goals,” said Cristiano Barbieri, key account manager, Brazil, Grass Valley. “This kind of long-term relationship is very important to us and really signifies our commitment to working as a strategic partner with our customers. We don’t want to just sell equipment; we want to play a role in their success.”

In addition to the LDX Flex cameras and XCU base stations installed this year, TV Cultura already has K2 Summit servers, EDIUS editing software, GV STRATUS and other Grass Valley solutions. The company has one of the largest K2 and K2-SAN production systems in Brazil, and enjoys effective collaboration across its broadcast environment.

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