Schimmel is new global sales director at Lawo

Lawo has appointed Ralf Schimmel as Director of Global Sales. In his new post, Schimmel is responsible for the strategic orientation and coordination of worldwide sales activities for all products, systems and solutions from the Lawo Group of companies. His appointment coincides with the expansion of Lawo’s international activities, as well as an expansion of the company’s audio, video, software, and IP networking technology product portfolio.

“In our new market position, it is important to co-ordinate the worldwide sales of individual Lawo companies for an effective market-driven strategy. We are delighted that Ralf Schimmel is taking on this important task within our group,” said Philipp Lawo, CEO of Lawo.

Prior to joining Lawo, Schimmel was Chairman of the Board at a system integration and a service company. He has also previously worked as a sales director for many years.