SES reaches 369 million homes worldwide

SES has released the results of its annual Satellite Monitor market research, a comprehensive survey that tracks satellite TV’s reach across a wide range of global regions and industry metrics. SES now delivers more than 8,000 channels to a total of 369 million TV homes worldwide, an increase of three million over the previous year.

The overall growth was driven primarily by increases in Europe (+6.3 million) and Africa (+3 million), with stabilisation in Latin America and Asia-Pacific. The reach in North America (-5.4 million) continues to decline due to the ‘cord cutting’ trend and the continued expansion of fibre connectivity in the United States.

Satellite Monitor also found that while video on demand continues to attract viewers, free-to-air TV proves to be growing globally, and as fibre connectivity expands globally, IPTV continues to grow as a TV reception method taking share from traditional cable TV.

“For years, we have been collecting data and insight from the annual Satellite Monitor market research on our TV neighbourhoods and the shifting market dynamics around video delivery and consumption trends. We do this because we believe we can add value to our customers with this data and empower them to make informed business decisions on the best way to deliver content to a large audience in the most cost-effective way,” said Norbert Hölzle, global head of media at SES.

Now in its 29th year, SES’s Satellite Monitor has been a key industry benchmark survey conducted by leading market research institutes to analyse market dynamics (TV reception, resolution, devices, etc), reach (by country, orbital position and reception mode) and social demographics.