Setanta Sports and UFC extend broadcast rights deal in Ukraine to 2024
Setanta Sports and mixed martial arts organisation UFC have signed an agreement to extend UFC broadcast rights in Ukraine through to the end of 2024. Setanta Sports will continue to be the only channel in Ukraine where fight fans can see all UFC Live Events. In addition, it will also broadcast shoulder programming such as UFC Connected and Reloaded. All UFC content featured on Setanta will be available with Ukrainian commentary and voiceovers.
Setanta Sports has brought viewers UFC action since 2019. It is part of a premium level rights portfolio that also includes the Premier League, Bundesliga, Belgian League, FA Cup, Formula 1, WTA, ATP, Wimbledon, NBA, NHL, Euroleague, Diamond League, Formula E, Nascar, European Tour and The Masters.
Dwyer McCaughley, chief executive officer of Setanta Sports, said: “When Setanta Sports launched in Ukraine in 2019, securing the broadcast rights for UFC was a priority. In the past two years our partnership with UFC has seen the sport grow in popularity in Ukraine due to the quality of the competition and the high-end production of events. We are excited to have signed an extension to the rights which confirms Setanta Sports as the home of UFC up to the end of 2024. Offering a wide range of sports from around the world with expert Ukrainian language commentary will cement Setanta Sports’ position as the premier international sports broadcaster in Ukraine.”
David Shaw, UFC senior vice president, international and content, commented: “UFC and Setanta Sports have a long-standing relationship in Ukraine and we are thrilled to continue building the sport of MMA and the UFC brand through this broadcast extension. Setanta Sports’ commitment to UFC will give fans in Ukraine the best viewing experience in the Ukrainian language as we continue to deliver over 40 live UFC events a year to our dedicated fanbase.”