Setanta Sports Eurasia scores rights renewals for LaLiga in Baltics
Setanta Sports Eurasia has announced its extended relationship with LaLiga, after agreeing long-term rights deals to broadcast the league in Estonia, Latvia and Lithuania.
This latest renewal ensures LaLiga will be exclusively broadcast on Setanta Sports for an additional five seasons from 2021/22 to 2025/26, and will be the only place in the Baltics to follow the football league’s action.
Melcior Soler, director at LaLiga’s audiovisual department, commented: “We’re pleased to extend our relationship with Setanta Sports and to make another long-term agreement that provides continuity for our global audience. The Baltic region is important for our future growth and fans in these countries now know where to find the best sports entertainment for the coming years.”
Dwyer McCaughley, chief executive at Setanta Sports, added: “ Setanta Sports is excited to bring exclusive live LaLiga coverage to football fans in Latvia, Lithuania and Estonia for an additional five years. LaLiga forms an important part of the Setanta Sports broadcast schedule and accompanies other key rights properties such as NHL, Serie A, Ligue 1, Belgian League, Scottish League, Top 14, and Masters Golf. All this great content makes Setanta Sports the number 1 broadcaster of sport in these markets.”
Setanta Sports holds some of the best sports rights available across fourteen countries in Eurasia and Ukraine, with channels in Armenia, Azerbaijan, Belarus, Estonia, Georgia, Latvia, Lithuania, Moldova, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan.