Sixty to outline power of interactive graphics at Sportel Monaco 2018

Sixty, the interactive TV company, has announced that it will be attending this year’s Sportel Monaco Show (22-24 October), where the company’s chief commercial officer, Henriette Sæther, will be a key speaker.

In a session entitled ‘How federations can engage audiences and empower rights licensees with interactive graphics on their world feed’, Sæther will discuss one of the most important challenges in the sports broadcasting world today: how best to use TV anywhere and OTT content services to maintain engagement rates and keep pace with digital-savvy global audiences.

The presentation takes place on 23 October at the Grimaldi Forum, Monaco, Conference Room Level 1 (13:30-14:00).

Sæther’s session will highlight how leagues and federations can meet their twin goals of maximising fan engagement and content revenues. Currently, some markets are unsuitable for leagues and federations to move to a direct-to-consumer offering whereas others present the ideal conditions to monetise content through a direct subscription service.

The session will outline how by leveraging new emerging technologies, broadcasters can offer more engaging and interactive viewing experiences, achieve higher engagement and maximise revenues whether the content is delivered via media partners or a direct to consumer model.

The presentation will also draw upon a number of case studies from world-leading sports video delivery and data service providers such as Gracenote, Opta and Stats. These case studies will show how the use of powerful, interactive graphics can be optimised and enabled from relatively small incremental investment – through a simple change in the way that broadcasters and operators use existing infrastructures.