SkyShowtime to launch in over 20 European markets starting in 2022

Owner of Sky, Comcast Corporation, along with ViacomCBS, have announced that SkyShowtime – the new streaming joint venture between the companies – has received full regulatory approval and plans to launch in more than 20 European markets encompassing 90 million homes starting later this year.

SkyShowtime CEO, Monty Sarhan, said: “We are pleased that SkyShowtime has received all regulatory approvals and are excited to bring this new, unique and compelling entertainment service—with a broad range of some of the world’s leading content—to millions of consumers across these markets.”

Sarhan was named CEO of SkyShowtime earlier this year. A veteran of both Comcast and ViacomCBS, Sarhan also spent over a decade at the subscription television service Epix. As EVP and general manager of Epix, he secured full national distribution with MVPDs and launched Epix’s direct to consumer service, leading the company through its fastest period of revenue growth and more than doubling subscribers.

SkyShowtime will ultimately be available in the following markets: Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.

The provider’s offering will span 10,000 hours of content across all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries and factual content, plus more.

Further details on SkyShowtime, including pricing, will be announced at a later date.