Snell Advanced Media takes new Jump forward

Snell Advanced Media has selected Jump to provide bespoke global PR. Formed from the fusion of Quantel and Snell, SAM’s future-ready systems enable broadcasters, content owners and service providers to evolve their business models to succeed in the consumer-driven era.

Jump has been selected to position SAM as a thought leader across the key market segments in which it plays. This includes positioning relative to key industry trends, the transition to IP on the production side being a case in point, which the broadcast and wider professional video markets are facing.

Kevin O’Meara, Head of Marketing Communications with SAM, said, “SAM is growing in terms of year-on-year financial performance which, considering the tough trading conditions, is a validation that we are doing something our customers value.

“Key to this is our continued investment in R&D and we are recruiting engineers to help drive the development of our new product lines. What we were looking for was a partner that could provide the ability to concentrate on PR functions of real value rather than operate in a simple ‘numbers game’ way and to provide ideas and to truly shape our output. We knew about Jump and its very strong reputation across the sector and we’re delighted to be working with them.”