Spark Sport licenses M2A Connect to transport sports content to partners

M2A Media has announced that New Zealand sports streaming service Spark Sport has licensed M2A Connect to transport sports content from its global rights partners.

M2A Connect provides Spark Sport with cloud IP technology to ensure the smooth transport of its live sports content.

Operating as a smart orchestration layer over AWS Elemental MediaConnect and AWS Elemental MediaLive, M2A Connect offers Spark Sport a single user-friendly web console. The M2A Connect console displays sources, feed monitoring metrics and health status, along with proxy feeds, thus allowing operators to schedule and monitor live events.

Andrew Martin, operations lead, Sports SVOD and TVOD at Spark Sport, commented: “When Spark Sport launched last year its aim was to revitalise sports delivery in New Zealand. With M2A Media we have found the perfect partner and the perfect solution to do just that. Transport of live video over cloud IP affords us incredible flexibility and efficiency. As a smart orchestration layer on top of AWS Media Services, M2A Connect is helping us futureproof our broadcast operations.”

Marina Kalkanis, founder and chief executive officer, M2A Media, added: “It’s exciting to be expanding our customer base further into the APAC region. We have a strong track record of helping progressive OTT platforms achieve their ambitions of growth and reach and we are delighted that Spark Sport has chosen M2A Connect to power the transport of its live video content.”