Sport Buff and BCE partner to enhance Media-as-a-Service platform

Sport Buff and BCE have announced a strategic partnership that will address the growing demand for enhanced fan experiences and further BCE’s evolution in the industry. The collaboration aims to enhance BCE’s Media-as-a-Service platform by integrating Sport Buff’s fan engagement module.

The new module integrates within the BCE Holovox remote voice-over platform, providing users with a unique and entertaining fan experience. Through this integration, sportscasters can trigger interactive games within live events, allowing fans to compete with friends, participate in challenges and win prizes. The platform also facilitates monetisation through transactions and sponsorship opportunities, generating ad inventory.

BCE’s Media-as-a-Service offering empowers customers to adapt their workflows and build tailored sets of solutions. Through a centralised platform, customers gain easy access to BCE’s comprehensive range of media solutions, products and services. This approach allows customers to customise and select specific solutions that align with their project requirements.

By creating viewer engagement and leveraging smart advertising, BCE aims to open up new avenues for revenue generation.

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