Sport1 Medien expands management board with addition of Robin Seckler

The management board of Sport1 Medien has been expanded as the group ups its focus on digital future topics, business models and projects.

Robin Seckler has been named as the new chief digital officer of the company, taking on responsibility for all of the group’s digital activities and projects within the management board. He joins Olaf Schroeder as CEO and Dr Matthias Kirschenhofer on the board.

Seckler’s area of responsibility in his new role include all strategic and operational activities of the Sport1 Medien Group in the digital sector, as well as PlazaMedia. Parallel to this role, Seckler will remain a member of the board of directors of Chameleo and will continue to be responsible for the overall digital orientation of the group.

Bernhard Burgener, chairman of the supervisory board of Sport1 Medien, said: “Ongoing digitalisation is changing the usage behaviour of our consumers and also the needs of our customers and partners – the pandemic has greatly accelerated this already rapid development. With the expansion of our management board team and the appointment of Robin Seckler, we are creating a dedicated Digital Board department to further drive our activities in this area. With his many years of experience and comprehensive expertise, Robin Seckler will drive the digital diversification and further development of the companies and brands of the Sport1 Medien Group, provide important impetus in the optimisation of the technical infrastructure and bring new future topics onto the group agenda.”

Schroeder said: “Our group is pursuing a cross-media content and marketing strategy, which to a large extent also includes the development and realisation of promising business models and offerings in order to make the best possible use of the opportunities presented by the digital transformation. Robin Seckler will accompany the consistent expansion of our digital offering world as a new management board member, so that we can set strong signals and launch innovative projects in a competitive environment. Together with him, our management board team will consistently strengthen our strong market positioning as a modern and innovative media and production company to offer our customers and partners a unique range of services along the entire value chain, particularly in the digital sector.”

Seckler said: “Social and technological developments have gained even more momentum in recent years. In the sports and entertainment sector, the change in the media industry and media use is having a particularly strong impact. Streaming services, video platforms and media libraries, apps and social media channels complement the usual TV offer. This is not new for the Sport1 Medien Group, it has accompanied us for over ten years. We have always been pioneers, anticipating developments, aligning and optimising our product world accordingly – after all, we offer a unique portfolio in the media environment with our companies. In the future, however, we want to use the strengths of our group in a much more focused way for bundled offers to our customers and partners. We have an exciting time ahead of us with many opportunities and challenges – together, we will tackle them with passion and vigour.”


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