Sportradar partners with Forza Football

Sportradar is to utilise ad:s, its data-driven marketing service, as part of a long-term partnership with football technology firm Forza Football to maximise advertisement.

The agreement will also see Sportradar supply its API-based statistics data, providing Forza Football with the tools to further develop its content offering.

Sportradar will utilise its knowledge of bookmakers’ marketing requirements to optimise Forza Football’s advertising placements, prioritising native, odds-first integrations and enabling personalised messaging through its marketing cloud platform. The partnership provides Sportradar customers with more than 1 billion advertising contacts per month and offers exclusive access to relevant and highly targeted content through Sportradar’s proprietary DSP, which is custom-built for the betting and gaming industry.

Rainer Geier, chief product officer of sports entertainment at Sportradar, commented: “The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business.

“We’re excited to be working with Forza Football and helping them realise the full potential of their brand.”

Patrik Arnesson, co-founder and chief executive officer, Forza Football, added: “We are pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions. Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.

“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.”