Sports.ru and NBA to provide content to fans in Russia
The National Basketball Association (NBA) and Sports.ru, Russia’s leading sports website, have announced the launch of NBA.com Russia, the NBA’s new, official online destination in Russia. Hosted in a dedicated section of Sports.ru and the Sports.ru mobile app, NBA.com Russia features a range of multimedia content including videos, highlights, localised editorial and realtime statistics.
Sport.ru’s experienced editorial team will provide insight and expertise with blog posts, analysis and commentary. Fans who visit NBA.com in Russia will be automatically redirected to Sports.ru/NBA.
Sports.ru will also operate Russia’s first official NBA VKontakte page (https://vk.com/official_nba) and Twitter account (@NBA_RU), providing fans with engaging up-to-the-minute content.
“We are excited to partner with Sports.ru to launch the NBA’s first official online destination in Russia,” said NBA Vice President — Russia, David Watts. “As one of Russia’s leading sports news platforms, Sports.ru will provide fans with an enhanced NBA experience through localised editorial and around the clock content across digital and social media.”
“We are excited to work alongside one of the best sports leagues in the world and proud to have an opportunity to deliver more amazing videos and written content to the wide Russian audience,” said Sports.ru CEO Dmitry Navosha.
NBA.com Russia will provide fans with extensive video highlights, including individual game recaps, the Top 10 Plays of the Day, the Fast Break and more. Fans will be able to access dedicated team pages featuring the latest news and highlights from all 30 NBA teams. NBA.com Russia will also support grassroots events in Russia and feature regular promotions and sweepstakes with the chance to win NBA prizes and merchandise from NBA Store.eu.
As of the end of the 2015-16 regular season, there were three Russian players on NBA rosters: Sergey Karasev (Brooklyn Nets); and Cleveland Cavaliers teammates Sasha Kaun and Timofey Mozgov.