Stats Perform launches AI-fuelled OptaAI Studio

Stats Perform has unveiled OptaAI Studio, a platform that means broadcasters, teams, media and sportsbooks can become sharper, more informed, data-driven storytellers with ease, to attract more viewers, readers, customers and subscribers.

OptaAI Studio uses AI and Opta’s broad sports data engine to power more distinctive, impactful sports storytelling across thousands of games, teams and players.

Users can delve into granular details or be the first to identify broader trends, all within highly intuitive interfaces that simplify complex data analysis and content creation.

“OptaAI Studio leverages AI to help unlock captivating narratives in Opta’s enormous sports database, and unlock the data-driven storytelling potential of our clients around the world,” said Alex Lanegger, SVP product at Stats Perform. “It saves broadcasters, journalists, marketers and content creators countless hours of research and verification, empowering them to weave unique, insightful, compelling narratives around the games they cover, attracting fans, subscribers and sponsors.”

OptaAI Studio consists of three AI-driven tools. Opta Search simplifies deep statistical research to quickly identify distinctive trends, records and patterns across gamedays, seasons and competitions; Opta Live offers a dynamic dashboard to tell more captivating live game stories with low-latency advanced data, insights, metrics and predictions; and Opta Graphics enables users to effortlessly generate unique, branded, highly-sponsorable data-driven graphics for any screen, with AI, to communicate insights in easily-digestible ways, to a wider audience.

The platform allows users to retain audiences by surfacing unique statistical trends, streaks, trends, records, patterns, rankings and comparisons, across global sports competitions. In addition, real-time data and AI-powered insights support more confident discussion and validation of narratives during pre-game, post-game and live coverage.