Stats Perform recruits new chief product and marketing officer

Stats Perform, the data and AI technology firm, has recruited former McDonald’s and IBM exec Nancy Hensley as its chief product and marketing officer.

In her new role, Hensley will oversee the product and marketing teams at Stats Perform and be charged with bringing a new wave of innovative products and services for media and tech, sportsbooks and team performance partners.

Hensley’s CV includes senior roles across sales, tech, development, marketing and digital growth at McDonald’s and IBM.

She most recently served as chief digital officer of IBM Data and AI, supporting businesses through their journey from data analytics to AI. Hensley’s experience covers AI, big data, cloud and digital strategy for cutting-edge solutions.

“Nancy has a proven track record building and growing advanced product portfolios and go-to-market strategies focused on creating a positive customer experience,” Stats Perform chief executive Carl Mergele said.

“Nancy’s data and AI background make her an ideal fit to oversee the structure and growth of our robust AI portfolio. We are thrilled to have a product and marketing expert of Nancy’s caliber come on board to solidify Stats Perform as the market leader.”

Before becoming chief digital officer, Hensley was the director of strategy and growth at IBM Hybrid Cloud, the director of offering management, the strategy and marketing director of database software systems and the senior program director of data warehouse product marketing and strategy.

Hensley served as a senior project manager at McDonald’s, focusing on operations technology and spatial analysis for the company, before joining IBM.

“I am thrilled to be joining an impressive team that is driving the SportsTech industry forward with leading technology and software platforms powered by world-class machine learning and computer vision,” Hensley said.

“Stats Perform is committed to investing in new technology and innovations that are improving the way sports are understood, predicted and experienced. I look forward to leveraging the unique combination of our data, along with some of the best talent in sports data science to build some exceptional customer products and experiences.”