StreamAMG to launch video platform for Serbian Basketball League

StreamAMG and the Basketball League of Serbia (Košarkaška Liga Srbije) have partnered in a five year deal to launch a video subscription platform. The online video specialist has been appointed by Košarkaška Liga Srbije to launch KLS TV, a live streaming and on-demand platform showcasing all Serbian basketball league games.

The basketball league of Serbia ranks amongst top basketball leagues in Europe. The season is divided between the initial KLS championship and the final Superliga championship. StreamAMG will launch the KLS TV video platform in time for the beginning of the 2016 Superliga play-off games, which will take place from the 27 May to 12 June. The KLS TV platform will be directly accessible on the league’s website, at

Through this first deal in Eastern Europe, StreamAMG marks its video solutions leadership in Sports across Europe. It represents the company’s second deal in European basketball after our successful collaboration with Italy’s Lega Pallacanestro Nazionale. The deal brings StreamAMG’s video technology to KLS, through a video subscription pay-per-view platform. The service will offer a multiple device-compatible structure with live games, on demand content and match highlights. After a free trial period, Serbian fans all around the world will stay updated with season-long games and other content via two different types of subscriptions.

The new offering represents a major development in the consumption of online basketball video, as fans look to engage with their clubs through digital and social media, across multiple devices anywhere in the world.

Leon Deleon, KLS League Director said: “I am very pleased that we have achieved this cooperation with a respectable company from England, StreamAMG. I expect that our fans from Serbia, but also, based on current indicators, from many countries around the world, will be pleased to have the opportunity to follow all League matches on this platform. I also expect a significant financial benefit for the League, and therefore for all the clubs who make the League. This is a pioneer project, as live sports streaming is definitely part of the future, and we as a League are among the first to understand it.”

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