Synamedia has appointed Samuel Sweet to a newly created strategic pursuits role, reinforcing the company’s strategic commitment to expanding its streaming platform and experience portfolio go-to-market capabilities and driving sustained growth across the EMEA region.
Samuel is the former CEO and board director of ThinkAnalytics. With more than 30 years of executive sales and leadership experience in technology, media and advertising, Sweet brings highly relevant go-to-market skills to Synamedia’s OTT platform solutions including Synamedia Go. In this newly created role he will work closely with the media technology leadership to strengthen and grow their EMEA business.
Steve Reeves, Synamedia’s VP of sales and customer enablement, commented: “We are excited to have someone of Samuel’s pedigree and track record to join us. This is the first of several C-suite level appointments we will be making to strengthen our sales capability and focus across the globe.”
Sweet commented: “I am beyond excited to joining Synamedia at the time when the industry is becoming more selective, demanding higher quality, low latency, AI-native video experiences and fully E2E, outsourced managed services.”
