TAG Video Systems has named Oliver Gappa as sales director for DACH, MENA and Eastern Europe. With more than 20 years of experience in the industry, Gappa will focus on supporting TAG’s customers and partners with solutions that deliver agility, reliability and long-term value in their operations.
Gappa’s career spans both established enterprises and fast-growing startups, giving him a unique perspective on the evolving needs of the media landscape. Most recently, he served as sales director EMEA at Ateliere, leading SaaS-driven growth initiatives for live production and content delivery solutions. Under his previous leadership roles at LucidLink, Telestream and Rohde & Schwarz, he expanded regional presence, built reseller networks and managed multimillion-dollar revenues while cultivating long-term customer relationships.
“Oliver’s blend of commercial acumen, technical insight and trusted industry relationships makes him an invaluable addition to TAG,” said Kevin Joyce, TAG’s zero friction officer. “His leadership will ensure customers in DACH, MENA and Eastern Europe can maximise the value of their infrastructures and operate with greater efficiency and confidence using TAG’s platform.”
Gappa commented: “TAG’s customer-first approach and flexible software-defined model are perfectly suited to the challenges of today’s media landscape. I’m excited to partner with broadcasters, content owners and service providers across these regions to help them future-proof their operations and create new growth opportunities.”
