TAG Video Systems and Witbe partner to deliver end-to-end video monitoring
TAG Video Systems and Witbe have announced a strategic partnership to elevate video monitoring and quality assurance to cover the entire OTT content delivery chain.
This partnership combines TAG’s advanced monitoring including its Content Matching technology and Witbe’s Virtual NOC with automated video monitoring on real devices. It brings an end-to-end monitoring solution that covers the entire video delivery path – from the source feed to the actual viewer experience across multiple devices and locations.
“This partnership marks another milestone in TAG’s mission to deliver multi-app monitoring at scale through our Realtime Media Platform,” commented Ziv Mor, chief growth officer at TAG. “With Witbe’s unique user-device perspective, we’re closing the loop on end-to-end visibility. Our customers now have critical insight all the way to the viewer’s device, allowing them to track virtually every quality aspect, including latency, across the entire network, from source to screen, and proactively address the ongoing demand for a better and seamless viewer experience.”
As part of their collaboration, TAG and Witbe joined forces in a case study during the Ultimate Showdown to demonstrate the strengths and value proposition of their partnership. The case study will showcase their combined technologies in action, assessing both the network and the content delivered at the end user level: the actual viewer experience. This includes monitoring app performance, initial buffering time, and content matching to verify the streams integrity. For the first time this study also measured latency between the various streaming platforms which would not be possible without the visibility into the end user stream. Together, the companies conducted comprehensive monitoring of the NFL Championship 2025 streaming across platforms like Tubi, Apple TV, Fire TV, YouTube, and FuboTV, providing exclusive insights into how major streaming services handled the challenge of delivering a seamless viewing experience.
“Partnering with TAG is going to allow us to solve two critical challenges for our customers: accurately measuring the end-to-end latency, and ensuring the correct content reaches end-user devices,” added Mathieu Planche, CEO at Witbe. “With our combined expertise, we can now not only enable content providers and broadcasters the ability to measure the true quality of their services on real test devices but also gain insights into how their streams perform across the network.”