Tag Video Systems appoints Roy Folkman as vice president of sales

Tag Video Systems has appointed Roy Folkman as vice president of sales North America and LATAM, effective as of 1 January 2021.

The announcement was made by Kevin Joyce, Tag zer0 friction officer, from the company’s headquarters in Tel Aviv, Israel.

Folkman, who is based in Ontario, Canada, will be responsible for supporting current customers while increasing Tag’s presence in North America and Latin American. He will interact closely with the company’s executive team as well as with all divisions to develop solutions to amplify productivity and keep TAG users ahead of the technological curve.

Folkman launched his career more than 35 years ago in broadcast engineering and has held senior roles with multiple companies, most recently as strategic account manager, North America at Riedel. Previously he served as vice president sales North America at Embrionix, and strategic account manager, US at Grass Valley. He has also held key sales roles at Miranda Technologies, Major Technologies and Acura Technologies.

“I’m excited to join the Tag team as we begin a promising new year,” said Folkman. “I’m looking forward to working closely with the management, marketing, R&D and service teams to provide the highest level of support to existing customers and talking to prospects about the platform Tag has to offer.

“I’m also looking forward to offering clients and prospects the company’s zer0 friction approach to technology and business. Tag’s agile technology and simplified work processes make the user’s experience simple and positive, which aligns perfectly with my values. I’m happy to join the team that is bringing a zero friction approach to broadcast environments on a global scale.”

Joyce said: “Roy has built a track record of sales growth fuelled by integrity, building trust with customers and an understanding of complex media systems. We welcome him and his leadership to the Tag family as we expand our presence in both North America and the Latin American region.”

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