Tata Sky selects ThinkAnalytics for live and on-demand personalised content discovery

Content discovery and viewer lifecycle management specialist ThinkAnalytics has announced that Tata Sky, India’s leading content distribution platform for Pay TV and OTT, has selected ThinkAnalytics to power personalized content recommendations across connected devices. The personalised recommendations will initially be available on Tata Sky’s applications across mobile and PC platforms.  

Tata Sky, which has over 18 million connections, will roll out the ThinkAnalytics Recommendations Engine to its OTT users soon. Tata Sky selected market leader ThinkAnalytics because of its proven ability to scale to millions of users and its track record in helping Pay-TV and OTT operators worldwide to boost engagement and loyalty. In addition, ThinkAnalytics has development and support operations in Pune, India.

ThinkAnalytics’ AI-powered technology will make it faster and easier for Tata Sky’s subscribers to find content they want to watch. Tata Sky is benefiting from the ThinkAnalytics content discovery platform combined with ThinkMovies and ThinkTV semantic micro genre metadata to enhance the level of personalization of the content recommendations.

Pallavi Puri, chief commercial officer at Tata Sky, said: “Tata Sky on connected devices brings a rich offering of live TV and on-demand content to our subscribers, and personalised contextual recommendations will add a new dimension to this experience.  ThinkAnalytics has a strong reputation as the market leader in personalised recommendations and we are confident that together we can get a better understanding of our customers’ behavior and build a superior, customised experience for them across our connected platforms.”

Alan Dishington, senior VP APAC at ThinkAnalytics, added: “Tata Sky is India’s leading content distribution platform and a brand that strongly believes in pushing the innovation boundaries to simplify and enhance the user journey. By offering personalised recommendations across connected devices, Tata Sky’s customers will find it really easy to discover relevant live and on-demand content to watch, boosting viewer engagement and increasing loyalty.”

For over 15 years ThinkAnalytics has grown to become the leader in content discovery and viewer lifecycle management. Viewers’ interests and previous viewing behavior are analysed using advanced AI and machine learning techniques to help them find new content they want to watch quickly and easily. Customers see a strong uplift in viewer engagement and satisfaction following deployment, as well as increased ARPU. The ThinkAnalytics content discovery platform is complemented by editorial curation and real-time big data analytics made possible by the ThinkInsight platform.

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