Tedial showcases smartWork platform for first time in Europe at IBC 2022

Tedial is introducing smartWork, its next generation, cloud-native, no-code media integration platform to the EMEA media and entertainment market at IBC 2022 (stand 10.D30).

Following the platform’s launch in April 2022, Tedial will demonstrate how its new for IBC features will improve business processes for media companies.

Visitors to the show will see how Tedial’s smartWork platform decouples the customary orchestration capabilities embedded in the systems that broadcasters have traditionally been using such as MAM, DAM, PAM, and CMS. It offers a framework where all the systems are integrated in the same way, based on three key pillars: common interface; common data model; and common workspace, where applications go to the media and not the media to the applications.

The company stated that the media and entertainment market is changing rapidly, impacted by evolving consumer behaviours. Users want seamless, effortless integrations and developers want to spend less time on repetitive software programming tasks and integration maintenance. The days of the traditional, complex monolithic content management systems, which generate huge dependence on software vendors to provide the agility required to integrate new applications within the digital ecosystem, are over.

Tedial’s no-code approach changes productivity, making the media integration platform accessible to everyone, from non-technical users to citizen developers. Also, because it follows infrastructure as code (IaC), smartWork can be deployed on-premises, on any cloud or in a hybrid architecture for incredible flexibility. Business continuity can be achieved with smartWork as the current systems can be integrated and improve operation by adding new business processes or cloud operation.

The smartWork workflow editor empowers non-technical users to define or re-adapt workflows to business needs. With smartWork, a new business operation is just a drag and drop action. It can also easily be updated or upgraded from the Tedial cloud repository via the Artifactory UI, which enables non-technical users to update services, workflows and integration systems to the latest version with just a few clicks.

smartWork includes a complete business intelligence tool for customer self-sufficiency that enables them to take full platform control. So, customers will be able to decide which processes can be modified to reduce costs without business impact.

Julian Fernandez- Campon, CTO at Tedial explained: “We’re really looking forward to getting back to IBC and showing the European market the huge benefits that smartWork delivers. No one can predict the future and the way companies operate can change from night to day. smartWork’s no-code approach enables the design of scalable, futureproof solutions and media services for the media and entertainment industry, accessible to everybody everywhere, that can be seamlessly aligned with business needs to add value.”