Télé Bruxelles using Chyron Channel Box² for rich branding, graphics

Belgium’s Télé Bruxelles is using the Channel Box² channel branding system from Chyron to bring rich branding and graphical elements into live productions. The Brussels-based broadcaster initially deployed the Channel Box² to enhance its October 2012 coverage of municipal elections.

As it completes a new graphics package for daily newscasts, Télé Bruxelles will leverage the Chyron system to incorporate dynamic presentations into its live news productions.

Fabian Schewebach, project manager and audiovisual technician at Télé Bruxelles, comments: “Chyron’s Channel Box² is enabling us to revitalise our newscasts with fresh, dynamic graphic elements. Using it to integrate RSS feeds, touch screen and iPad control, and social media feeds into our live newscasts, we will be able to offer our viewers a far more engaging and sophisticated news product. Despite the many different ways in which it allows graphics to interact, the system itself is easy to operate.”

The Chyron system allows users to generate 3D animations and play them to air in real-time. All animations created in Lyric PRO, including rotating 3D objects with live data, are instantly available in Channel Box². With the new system, Télé Bruxelles staff will be able to automate credit squeezes, produce promos live to air, and dynamically update text, images, and movie files.

Built on Chyron’s Lyric technology, Channel Box² allows users to access any data — RSS feeds, traffic, financial, weather, elections, tickers, promos, snipes, social media and more — and publish it to air anywhere and anytime. Channel Box² software also features SHOUT, Chyrons social media editor, a software-based solution that allows the operator to monitor and pull incoming tweets or Facebook posts from any feed and quickly display them on air.

Lou Garvin, product manager at Chyron, comments: “Channel Box² gives broadcasters a straightforward yet powerful solution for incorporating engaging and informative graphic elements into special event coverage as well as daily newscasts. By putting the best of today’s social media tools and popular control surfaces into the hands of producers and on-air talent, Channel Box² also can add greater sophistication and interest to live news programmes.”