Telefónica invests in MediaKind’s Aquila On-Demand to enhance its Movistar+ VOD experience
MediaKind has been selected by Telefónica to enhance the video-on-demand (VOD) offerings of Movistar+, the Spanish telco’s pay-TV subscription service. MediaKind’s Aquila On-Demand solution will be deployed to deliver rapid asset processing of Movistar+’s on-demand OTT and IPTV content, encompassing transcoding, transformation, packaging and delivery capabilities.
Aquila On-Demand will enable Telefónica to add several new VOD offerings to the Movistar+ platform, supported by a range of digital rights management platforms, including HLS/Fairplay and DASH/CENC. Movistar+ will benefit from video quality up to 4K, enabled by MediaKind’s latest HEVC/H264 codec implementations. The deployment will also give Movistar+ a dramatic performance increase, with a microservices architecture allowing the platform to process the media more than twice as fast as previously, greatly improving the user experience. Furthermore, Telefónica’s operations will be significantly simplified thanks to a unification of the graphical user interface with the VOD controller.
Eugenio Lojo, head of transmission and conditional access, Telefónica, said: “This past year has demonstrated the insatiable consumer demand for premium quality on-demand video streaming, a trend that will continue. We are continuously looking for new ways to pioneer and deliver the best quality service to our customers. MediaKind’s Aquila On-Demand solution provides us with the ideal tools to ensure Movistar+ provides a consistently exceptional viewing experience. The deployment means that Movistar+’s on-demand content can be made available faster and reach more devices, with an improved video and audio quality. Such a deployment is key to delivering a truly next-generation VOD experience that exceeds our viewers’ expectations.”
Stuart Boorn, VP product management, MediaKind, said: “We are delighted to help Telefónica enhance its Movistar+ service with Aquila On-Demand. The solution’s innovative microservices design provides Telefónica with the flexibility and scale required to meet increasing on-demand video streaming requirements, exacerbated by the recent global lockdowns. Relying on our robust in-house processing and delivery software, we can help Telefónica deliver a premium viewing experience to its subscribers that exceeds consumer expectations for a modern VOD service, such as premium picture quality and reach on even more devices.”