Telestream appoints Colleen Smith to senior vice president of product and partner marketing role

Telestream has named Colleen Smith senior vice president of product and partner marketing. Reporting to Rhonda Bassett-Spiers, CEO, Smith will oversee the go-to-market strategy and execution, driving revenue growth and enhancing the market presence of Telestream’s products and services.

Smith brings over 25 years of experience in sales and marketing within the software industry to Telestream. Over the past six years, she led the marketing organisation at Avid Technology, where she developed a strong foundation in the media industry and identified growth opportunities. Her expertise in analysing customer behaviours, sales and market trends will be instrumental in advancing Telestream’s product marketing and innovation strategy, as well as addressing key customer challenges.

As a member of the Telestream executive team, Smith will also spearhead partner marketing efforts, supporting the needs of Telestream’s global resellers and cloud delivery partners, and ensuring that the company’s partnerships align with market demands and customer expectations.

Prior to her tenure at Avid, Smith served as VP/GM at Progress Software, where she was responsible for building the SaaS/Cloud business strategy and leading the product and partner marketing teams. Earlier in her career, she was VP/industry analyst at AMR Research and spent many years leading sales, marketing and R&D teams at Geac/D&B Software.

“Colleen’s extensive go-to-market experience and deep understanding of the media industry brings incredible value to our organisation,” said Bassett-Spiers. “Her ability to drive strategic marketing initiatives and foster strong partnerships will be crucial as we continue to expand our market presence, bring more partners into our ecosystem, and deliver innovative solutions to our customers.”

“I am thrilled to join Telestream and work with the talented team to drive growth across our cloud, hybrid and on-prem solutions,” said Smith. “Telestream is at the core of nearly all media workflows, and the upcoming innovations will be invaluable to our customers as the media landscape evolves. I look forward to contributing to our ongoing success.”