Telestream forms partnership with Nice People At Work

Telestream and global big data and video intelligence company Nice People at Work (NPAW) have announced a go to market partnership that sees the firms integrating their video monitoring and analytics platforms. In turn, this enables Telestream and NPAW to implement cross reference selling strategies across a range of markets.

In today’s video delivery environment QoS and QoE are essential pre-requisites and the ability to monitor and analyse video throughout the delivery chain is a critical element of this. Streaming live and file-based video is complicated – many things can go wrong at many locations in the delivery chain.

Silos within and between companies create blame-based cultures. Without this specialist video monitoring and analytics, consumers can receive poor service, brands can be damaged, consumer churn increases and revenue is lost – this is where the Telestream NPAW partnership impacts to minimize these issues.

Telestream and NPAW’s partnership sees root and branch integration of both companies’ video monitoring platforms — Telestream iQ and YOUBORA Analytics — to the level that the combined analytics can be viewed on either system’s user interface. The integration of the two systems focusses on the issue of client level analytics within video streaming environments looking at impact analysis. When the Telestream iQ system identifies issues within a streaming hierarchy, using YOUBORA, the client can correlate the errors with fluctuations in subscriber volumes, engagement and business impact.

“With this integration, we can identify issues upstream in the video distribution chain and accurately assess how many people downstream are being affected, “commented Calvin Harrison, president of the Video Quality Monitoring and Analytics Business at Telestream. “By combining iQ monitoring and YOUBORA Analytics we take the guess work out of live and file streaming business operations. A customer will know that they lost a portion of their audience and they will be able to attribute this loss of a specific fault within their delivery chain.”

QoS issues make impact analysis increasingly relevant to media companies
Telestream and NPAW have been working together for several months and initial integration between their two systems is already in place with more co-development slated for later this year.