Tencent announces partnership with WSC Sports

Tencent, the Chinese holding company, has announced a three-year partnership with WSC Sports to fuel the development of new video production solutions for the Chinese market.

As part of the agreement, WSC Sports will provide Tencent Sports with its automatic video solutions for content distribution through Tencent’s digital platforms, all of which combine to boast over 100 million users and subscribers.

This partnership will enable Tencent to distribute automated, varied, and personalised sports content on a large scale for its major properties, such as the NBA, NFL, English Premier League, and many more, throughout the Chinese market.

“China boasts one of the most robust sports fanbases in the world, with interest across multiple sports and leagues worldwide,” WSC Sports co-founder and chief business development officer, Aviv Arnon, noted. “This partnership is aimed at growing that fandom by providing Chinese sports fans with personalised and innovative experiences and exposing them to a large variety of content with which they can engage.”

WSC Sports is to become a significant component in Tencent’s digital strategy, and contribute to its continuing growth. In addition, Tencent and WSC Sports will work together to develop new solutions to disrupt the sports consumption experience in China.