Threepipe to serve ATP Media PR
ATP Media, the broadcast arm of the ATP World Tour, has announced Threepipe as its PR agency for 2016. Formed in 2001, ATP Media has unrivalled expertise in the full service production of men’s professional tennis, incorporating rights sales, multi-platform production and worldwide broadcast delivery. ATP Media’s market-leading programming of the Barclays ATP World Tour Finals, as well as ATP World Tour Masters 1000 and 500 tournaments, spanned across 190 territories in 2015 and reached a cumulative global audience of over 828 million.
After a competitive pitch process, Threepipe will drive ATP Media’s PR operation for the 2016 ATP World Tour, raising awareness of their key services as well as their extensive portfolio of tennis archive footage. A series of exclusive stakeholder engagement opportunities will also be delivered with the joint objective of heightening industry awareness of ATP Media’s prestige, heritage and scale of operation.
Mark Webster, ATP Media CEO, said: “Threepipe demonstrated an undoubted understanding of our production model and a shared vision of how we can maximise exposure around our organisation and cutting edge offering. In such a fast paced industry, Threepipe will provide us with the vital experience and expertise required for us to communicate the production, broadcast, technological and digital developments we will be delivering across this year.”
Jim Hawker, Threepipe co-founder, said: “ATP Media sets the benchmark for global sports broadcast coverage in an industry that continues to boom year on year. The scale of their operation is breath-taking and we look forward to bringing light to the experience, innovation and investment they provide their 75 broadcast partners in bringing the ATP World Tour to a global audience. As ATP Media continue to build the reputation and global following of tennis into new territories, we’ve introduced a comprehensive programme that will recognise these developments across 2016.”